I don’t like “frivolous” lawsuits, but this one involving the San Antonio Spurs has a point: Don’t knowingly devalue the product you promote.
Miami lawyer Larry McGuinness filed a class-action suit this week, claiming Spurs’ coach Gregg Popovich sent his best players home to rest, rather than playing them against the Heat on Nov. 29, thus causing economic damage.
Fans pay premium prices to see premium teams, but Popovich sent Tim Duncan, Manu Ginobili, Tony Parker and Danny Green home for a rest. The fans didn’t get what they paid for, and it was a willful act on Popovich’s part.
Injuries, illness and even suspensions are one thing, sending healthy and team-oriented players home is another.
The reason ticket prices are so high for NBA games is that the players are the best in the world. But when you take away the stars, the remainder are just good players. I wouldn’t want to pay several hundred dollars for a good seat to see that. It not only insults the fans but it could devalue the product. If fans start wondering whether they’ll actually see the people they paid to watch, ticket sales will suffer.
Here’s one seemingly frivolous lawsuit that isn’t frivolous at all.